The best real estate skill you can have is the ability to create compelling listings that sell properties quickly.
Many people are afraid of the idea of "selling".
I hated the idea of being pushy and being a “real estate agent” and all the negative connotations that came with it. Realizing that selling was a must for any real estate investor, I decided to face the problem rather than run from it.
Sell real estate is actually quite fun, I found out.
After selling several properties in the first year, I realized that I had misunderstood what it meant for property listings and properties for sale. What I thought was awkward and intimidating turned out to be a great way to improve my writing skills.
My experience is that most properties can sell. But only if you've priced it correctly, promoted it well, and created an ad that communicates clearly. This explains why your property could be the deal of your life and why buyers would be crazy not to take advantage of it.
Stop imitating everyone
Most of us have a lot of preconceived ideas about what a real estate ad. We've all read many other listings and subconsciously thought to ourselves:
"Well...I guess that's what my announcement is supposed to look like too." »
Let me break this illusion for you now. You don't need to write ads that look like everyone else's.
In fact, it's probably the worst thing you can do if getting noticed is your goal. If you create ads that blend in with the crowd, people will ignore you. Looking “average” is precisely the way to NOT be seen.
I'd be the first to admit, though, that it's not easy to think outside the box and be original! For most of us, it's not intuitive to be different and creative. This is why so many ads are so boring and uninteresting.
To show you how to write ads well, we need to hit the “RESET” button and start from scratch.
The best real estate skill you can have is the ability to create compelling listings that sell properties quickly.
Many people are afraid of the idea of "selling".
I hated the idea of being pushy and being a “real estate agent” and all the negative connotations that came with it. Realizing that selling was a must for any real estate investor, I decided to face the problem rather than run from it.
Selling real estate is actually quite fun, I've discovered.
After selling several properties in the first year, I realized that I had misunderstood what it meant for property listings and properties for sale. What I thought was awkward and intimidating turned out to be a great way to improve my writing skills.
My experience is that most properties can sell. But only if you've priced it correctly, promoted it well, and created an ad that communicates clearly. This explains why your property could be the deal of your life and why buyers would be crazy not to take advantage of it.
THE PERFECT
REAL ESTATE AD
Through
ANNOUNCER
BIG TITLE
This is your chance to "hook" your audience. The rest of your content will be ignored by everyone.
Signing up isn't an option if your title (or a good description) doesn't grab their attention.
According to the advertising platform, image Create something!
Your target audience will find it compelling!
OPENING STATEMENT
A good introduction is the first step in any story. Introduce your audience.
property and increase their curiosity with some introductory remarks.
They want to know more. Keep reading to find out what else it has to offer.
NARRATIVE DESCRIPTION OF CHARACTERISTICS
Here you can discuss the main characteristics of the property.
It should be compelling and inspiring. List the key features that make your product unique.
single announcement. Use descriptive words to make your unique ad which make the property attractive.
SPECIAL PROMOTION
Here, you can give buyers an extra “nudge” to take action.
This inspires them to act NOW. The ad must make sense
Be aware of scarcity and communicate that you won't have it forever. Be
You can be creative with this, but obey the law.
You can offer incentives that will entice people to move.
CALL TO ACTION AND CONTACT INFORMATION
Now is the time for you to conclude. Tell your readers what to do next and how they can reach you.
you. Don't be afraid to remind them of the importance of this.
This could be their last chance to buy this property.
Let's discuss each component that lives in a great ad.
1. Title
Your property will be listed on websites such as Facebook, Zillow and Craigslist. You will have to compete with thousands of ads. Having a catchy title for your ad is essential. You should bring it out.
The title of your ad is a crucial element. This is often your best chance of being noticed by a buyer. You have to find a way to stand out from the rest.
You only have one second to grab someone's attention and get them to click on your ad. So first impression is everything. This is not a joke! If people don't feel compelled to click or read further, it doesn't matter how detailed your ad is.
What are the pros and cons of the property you want to sell? Is it possible to make it humorous? Can you make it funny? Are you able to make your title stand out among the others?
How to get someone's attention
It's not rocket science, as you can see. All you have to do is use your brain for a few more seconds. Be just annoying enough to be noticed.
It doesn't matter if you lie, exaggerate, or price it at half market value. All you need is to grab people's attention. How? Give them a reason (even if it's just curiosity) to click on your ad.
A nice image and a price are good additions to your title. The image will be displayed prominently on other websites, such as Facebook or Zillow. It's worth taking the time to think about the image, depending on the platform.
2. Opening Statement
The first sentence of my ad is a direct description of the property. immediately inform your readers of the property they are looking at. This is the first section.
This large campground is located in Paradise, a charming town just half a mile from Lake Superior.
Or:
This charming ranch features an open floor plan with stunning views of Cedar Springs.
As you can see, I'm answering the reader's first question. “What am I looking at? »
3. Narrative Description of Features
This is where the real excitement begins. This section focuses on two things.
I. Discuss the main characteristics of the property such as:
Number of bedrooms/bathrooms
The square footage of the building.
The size of the property (usually measured in acres).
Location/neighbourhood/schools.
Garage number (if applicable)
Additional outdoor features, such as a pool, patio or yard, deck, fire pits, etc.
Recent renovations or updates, e.g. windows, doors, appliances.
Unique features, e.g. gazebo, basketball court, lakeside court, etc.
II. Describe the property in an engaging and inspiring way.
Words can do an amazing job in selling real estate or any other product. Copywriters are paid over 150,000 $ to create a sales copy page. Your ability to write well is a serious asset. However, remember that the words you use can have a powerful effect if used correctly. This is your chance to make the most of it.
For example, suppose you want to compare these two property listings.
Example 1: a typical ad
New furnace and air conditioner. All appliances included. Large terrace at the back of the house. You can go down to the basement and access your backyard, which is fenced. Many updates have been made. Attached garage for 1 with finished breezeway.
Example 2: Well-written ad
This charming chalet has a two-storey layout and offers stunning views of the Atlantic Ocean. The 159 square meters of this three-bedroom, two-bathroom home comes with a 2-car garage. You'll have plenty of room to move around (without losing the cozy, intimate atmosphere you feel when you curl up by the fireplace and read a book).
Every morning wake up to beautiful sunrises. Then, fall asleep at night to the peaceful sound of nature. It is located in a friendly community with an award-winning school system, on the outskirts of the Almadies district. Only twenty minutes from Dakar-Plateau.
Selling well means communicating clearly
These two examples are different, as you can see.
It takes real effort to come up with descriptive words that will make your property appealing. Many people don't have the patience or desire to make it a pleasant experience. However, it can make a huge difference in how buyers perceive your property.
Some people will naturally excel at creative writing. Some people will find this difficult. Not everyone has the ability to create mental images using words.
You'll find tons of my marketing materials at the end of this blog post. Keep reading!
4. Special promotion
These rules do not always apply to your ad. If you're looking to sell your property quickly, this is your chance to give buyers a little push to take action.
My listing is still seen by the typical buyer. They may be interested in my ad, but they must have a reason to call me. A special promotion is a great way to help them.
Here is an example of a “special promotion”:
Seller financing for the property
Offer to cover 100 TP3T of buyer's closing costs for a limited time
Offer to buy the property as a lease or rent-to-own.
Temporarily a slight discount on the price
You can add any incentives that you think will increase the number of potential buyers or get people to take action. You can be creative, but it has to be legal.
Special promotions are effective because they convey the message that this ad is time-limited and won't last forever. People will regret not having acted sooner than they should.
Let me give you an example: whenever I offer seller financing for my properties, I will say this:
''This property can also be purchased with optional seller financing. You can buy this property without talking to the banks for a small down payment and in monthly installments.''
While this particular example doesn't highlight rarity, it's a good reminder that there are other options. This alerts buyers that they don't have to worry about financing. This is especially true for vacant lots as most banks do not finance them.
5. Closing statement and call to action
This is where you wrap up the story and tell the readers what to do.
Don't be afraid to make them feel more urgent and remind them that this might be their last chance to buy this property.
Here is a sample:
Only the buyer who acts now will have access to this property. Stop reading and call ***-***-****.
Why don't you read this? CALL NOW BEFORE THE PROPERTY IS SOLD
But don't hype
Although I am a perfectionist in advertising properties, it is easy to get carried away with over-promising images or paint unrealistic pictures of a property's true potential.
It is important not to oversell a property or give it a positive image. Therein lies the objective: to present the property in the best possible light, without exaggerating its "grandeur".
Most people recognize BS. You won't fool anyone if you start blaming others with false or embellished statements about your property. Your market reputation will be seriously damaged. Worse, it could even lead to new enemies!
Selling is not about cheating anyone. It is important to clearly explain why your property is an excellent opportunity. If your asking price is reasonable, it will help a lot of people to "link the dots" and see that your property is the right choice.
Successful salespeople know how to communicate this information effectively and transparently while meeting the emotional needs of their customers. It doesn't have to be oversold or turned into something it's not. Just describe the property and its features so that buyers can see its potential usefulness and how it fits into their property dreams.
Let them imagine themselves in the property. Then let them decide if it's right for them.
